I helped Urban Organics bring their brand to life by working closely with the owners, Pentair, Haberman and Golden Sun Marketing. Through research and development, strategy and marketing meetings, I led the creative on packaging, label design, color palette and iconography, and worked directly with Smyth Co. to create die lines for label manufacturing. The main goal I set out to achieve was to allow the greens to be visually dominant and contribute to the overall design while remaining practical for the consumer.