I played a key role in the rebranding of Tytus Grills, one of several companies under the OHC umbrella. Joining the in-house creative team right at the start of 2025, I worked on everything from type treatments, color swatches, packaging re-design, motion graphics,  photography, videography, and reshaping our social media  — The goal always being to maintain the familiarity of the brand while making it more approachable to a broader demographic.